See the guests AI assistants send you
Guests ask AI where to stay. See which answers become visits.
How it works
No extra setup. If the reporte.ai snippet is on your site, the report is already filling up.
1. A guest asks an assistant
2. They click through to your site
3. reporte.ai classifies it
The shift, in numbers
Independent industry data. AI Analytics measures this same trend on your own hotel website.
year over year growth of traffic from generative AI sources to U.S. travel sites in July 2025, according to Adobe Analytics.
bounce rate of AI-referred visitors versus other channels. They also browse longer and view more pages per visit (Adobe Analytics).
of travelers who planned a trip with AI say it improved their booking and travel experience (Adobe survey, 2025).
If an AI assistant cannot read your hotel website, it cannot recommend your hotel. Measuring AI referrals is the first step to winning them.Source of the figures: Adobe Analytics, traffic to U.S. travel sites, July 2025.
What you see in the panel
Three views, one question answered: is the AI ecosystem sending you guests?
Every assistant, named and ranked
A table lists each assistant by name with its sessions and events over 7, 28 or 90 days. ChatGPT at the top with 41 sessions, Perplexity with 18, Gemini with 9, and so on down the list. A headline KPI compares total AI sessions against search engine sessions so you see the shift happening.
Your AI visibility over time
A day by day chart of AI referred sessions. Flat at zero means assistants do not cite you yet. A rising line means your content changes are working. This is the curve to watch after you apply the recommendations below.
The pages assistants trust
The exact URLs where AI visitors land: your rooms page, your FAQ, a blog post about the area. These are the pages assistants quote, so they are the ones worth polishing first. Multi property accounts also get a per website breakdown.
Key recommendations to win AI traffic
A working checklist for hotels. Apply it, then watch the trend chart move.
Write answer-first content
Open every page with the direct answer: where the hotel is, who it is for and the price range, all in the first paragraph. Assistants quote pages that answer cleanly, not pages that warm up for three paragraphs.
Keep prices visible in plain HTML
Assistants cannot read booking engine widgets or images. Publish "from" rates as real text on rooms and offers pages so an assistant can cite a concrete number next to your name.
Add structured data
Mark up your site with Hotel, Offer and FAQPage schema. Structured data is the most machine readable version of your facts and it feeds both Google and AI answer engines.
Publish real FAQs
Answer the questions guests actually ask assistants: cancellation policy, parking, check-in time, pets, breakfast. One clear question and one clear answer per block.
Allow AI bots in robots.txt
Let GPTBot, ClaudeBot, PerplexityBot and Google-Extended crawl your site. If they cannot read you, they cannot recommend you. Blocking them saves nothing and costs citations.
Serve an llms.txt file
Publish a short llms.txt at your root describing the property and linking your key pages. It is a cheap, standard way to hand assistants a curated map of your site.
Keep facts consistent everywhere
Name, address, amenities and policies must match across your site, Google Business Profile and the OTAs. Assistants cross check sources and drop hotels with conflicting data.
Measure, then iterate
Use this report to see which pages AI visitors land on. Strengthen those pages, add the missing answers, and check the daily trend after each change.
Frequently asked questions
Your first AI guest may already be in the data
Sign in and open the AI Analytics report. It works on every site you already track.