A channel manager is a software solution that allows hotels to manage their inventory and room rates across multiple online distribution channels.
A channel manager is a software solution that allows hotels to manage their inventory and room rates across multiple online distribution channels from a single platform. These channels typically include Online Travel Agencies (OTAs), Global Distribution Systems (GDS), and the hotel's own direct booking website.
Utilizing a channel manager helps hotels prevent overbooking and ensures rate parity across all platforms, saving time and increasing efficiency. For example, a resort using a channel manager can instantly update its last-minute availability on Booking.com, Expedia, and its own website simultaneously, ensuring consistent pricing and preventing double bookings.
Related terms
- OTA
- Direct booking
- Rate parity
- Booking engine
