Learn what conversion rate is and why it's crucial for measuring the success of your hotel's website and marketing efforts.
Conversion rate is the percentage of website visitors who complete a desired action, known as a conversion. For hotels, this typically means a visitor making a direct booking, but it can also include signing up for a newsletter or submitting an inquiry.
Understanding your hotel's conversion rate is vital for evaluating the effectiveness of your website and marketing campaigns. A higher conversion rate means more bookings from the same amount of traffic, directly impacting your revenue and reducing reliance on OTAs. For example, if 1000 visitors come to your booking page and 20 make a reservation, your conversion rate for bookings is 2%.
Related terms
- Direct booking
- Funnel
- Event tracking
- Bounce rate
