Learn about llms.txt, a file that helps hotels manage how AI crawlers access and use their website content for generative AI.
The llms.txt file is a standard introduced to give website owners control over how large language models (LLMs) and their associated AI crawlers access and use content for training or generating responses. Similar to robots.txt, it allows hotels to specify which parts of their website AI bots are permitted or forbidden to crawl.
For a hotel, managing llms.txt is crucial for protecting proprietary content, ensuring accurate AI-generated information about your property, and potentially influencing how your hotel appears in AI Overviews or answer engine results. For example, a hotel might use llms.txt to prevent AI from scraping outdated promotions or private guest information.