Learn what a session is in web analytics and how it helps hotels measure user engagement and website activity effectively.
A session represents a group of interactions a single user takes on your website within a given timeframe. It begins when a user arrives on your site and ends after a period of inactivity (typically 30 minutes) or at midnight. All pageviews, events, and transactions during this period are considered part of the same session.
Understanding sessions helps a hotel track how long potential guests spend on their site and what actions they take, such as viewing room types or checking availability. Analyzing session data can reveal popular pathways to booking, helping hotels optimize their website for a smoother guest journey and increased direct bookings.
