Learn about bot traffic, its impact on hotel analytics, and how to differentiate it from human visitors.
Bot traffic refers to non-human visitors to a website, generated by automated scripts or programs known as bots. While some bots are beneficial, such as search engine crawlers that index content, others can be malicious or skew analytics data, including AI crawlers from generative AI platforms.
For hotels, distinguishing bot traffic from legitimate human visitors is crucial for accurate analytics and effective marketing decisions. A high volume of bot traffic can inflate metrics like unique visitors or pageviews, making it seem like a website is performing better than it is, thereby distorting conversion rates and other key performance indicators. Identifying and filtering out bot traffic ensures that hoteliers are making decisions based on real guest engagement.
Related terms
- AI crawler
- GPTBot
- OAI-SearchBot
- Unique visitor
