Discover what a funnel is in web analytics and how it helps hotels visualize and optimize the customer journey to booking.
A funnel, in web analytics, represents the series of steps a user takes to complete a specific goal, such as making a booking on a hotel website. Each stage of the funnel shows the number of users who progress to the next step, highlighting where users might drop off.
Analyzing your hotel's booking funnel allows you to identify bottlenecks and areas for improvement in the user experience. By optimizing each stage, from landing page to booking confirmation, you can reduce abandonment and increase your direct booking conversion rate. For instance, a high drop-off between selecting dates and entering payment details might indicate an issue with your booking engine's user interface.
Related terms
- Conversion rate
- Landing page
- Booking engine
- Exit page
