Referral traffic is website visits that come from links on other websites, excluding search engines and direct entries.
Referral traffic represents website visitors who arrive at your hotel's site by clicking on a link from another website, rather than directly typing your URL or finding you through a search engine. These sources can include online travel agencies (OTAs), blogs, news articles, review sites, or partner websites.
For hotels, understanding referral traffic sources is crucial for evaluating the effectiveness of partnerships and online presence beyond direct and organic channels. For example, a significant increase in referral traffic from a local tourism board's website after a new listing indicates a successful collaboration and a valuable source of potential guests.
