Learn what retargeting is and how hotels can use it to re-engage website visitors and drive direct bookings.
Retargeting, also known as remarketing, is a digital marketing strategy that targets users who have previously visited a website but did not complete a desired action, such as making a booking. It involves displaying specific ads to these users on other websites or social media platforms as they browse the internet, reminding them of the initial interest they showed.
This technique is crucial for hotels because it helps recapture potential guests who left without booking. For example, a hotel can show ads for a special offer to users who viewed a room type but didn't proceed to checkout, gently nudging them back to complete their reservation directly.
FAQ
What is the main goal of retargeting for hotels?
The primary goal of retargeting for hotels is to re-engage potential guests who showed interest but didn't book, encouraging them to return and complete a direct reservation. It helps reduce abandoned bookings and increases the likelihood of converting hesitant visitors into confirmed guests.
How does retargeting differ from general advertising?
General advertising casts a wide net, targeting a broad audience based on demographics or interests. Retargeting, however, focuses specifically on users who have already interacted with your hotel's website, making it a more precise and often more cost-effective way to reach highly qualified leads.
Can retargeting improve a hotel's direct booking conversion rate?
Yes, retargeting can significantly improve a hotel's direct booking conversion rate. By reminding past visitors of your property and offering relevant incentives, it keeps your hotel top-of-mind, making it more likely for them to choose your website when they are ready to book.
Related terms
- Conversion rate
- Paid traffic
- Direct booking
- ROAS (return on ad spend)
