Hotel Analytics & AI Traffic Glossary

Plain English definitions of hotel analytics, AI search and revenue terms. Every entry answers first, then shows why it matters for your direct bookings.

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All (60) AI & Search (17) Web Analytics (26) Hotel & Revenue (6) Booking & Distribution (11)

3 terms found

Dark traffic

Web Analytics

Understand dark traffic, its sources, and how it impacts hotel website analytics and attribution.

Direct booking

Booking & Distribution

Learn about direct bookings, their benefits for hotels, and strategies to increase them.

Direct traffic

Web Analytics

Direct traffic consists of visitors who type your hotel's URL directly into their browser or use a bookmark, indicating strong brand recognition.

Search terms

Measure your AI traffic

See which guests ChatGPT, Perplexity and Gemini send to your hotel website, next to your classic analytics.

See AI Analytics

Popular terms

AI crawler GPTBot AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) llms.txt ADR (Average Daily Rate) RevPAR Direct booking