Hotel Analytics & AI Traffic Glossary

Plain English definitions of hotel analytics, AI search and revenue terms. Every entry answers first, then shows why it matters for your direct bookings.

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All (87) AI & Search (32) Web Analytics (26) Hotel & Revenue (6) Booking & Distribution (12) AI & Paid Ads (11)

3 terms found

MCP (Model Context Protocol)

AI & Search

Learn about MCP (Model Context Protocol) and its role in helping AI models understand and use hotel website content for better answers.

Mention rate

AI & Search

Understand mention rate, how often a hotel is cited by AI search engines, and its importance for visibility.

Metasearch

Booking & Distribution

Understand metasearch engines for hotels and their role in direct bookings and visibility.

Search terms

Measure your AI traffic

See which guests ChatGPT, Perplexity and Gemini send to your hotel website, next to your classic analytics.

See AI Analytics

Popular terms

AI crawler GPTBot AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) llms.txt ADR (Average Daily Rate) RevPAR Direct booking