Hotel Analytics & AI Traffic Glossary

Plain English definitions of hotel analytics, AI search and revenue terms. Every entry answers first, then shows why it matters for your direct bookings.

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

All (60) AI & Search (17) Web Analytics (26) Hotel & Revenue (6) Booking & Distribution (11)

4 terms found

Pageview

Web Analytics

Learn about pageviews, how they track content engagement, and why this metric is vital for optimizing your hotel's website.

Paid traffic

Web Analytics

Learn about paid traffic, its sources, and why it's crucial for hotel direct booking strategies.

PerplexityBot

AI & Search

Learn about PerplexityBot, the AI crawler used by Perplexity AI, and its role in gathering information for AI-generated answers.

PMS (Property Management System)

Booking & Distribution

Learn what a PMS is and why it's essential for managing hotel operations, from bookings to guest services.

Search terms

Measure your AI traffic

See which guests ChatGPT, Perplexity and Gemini send to your hotel website, next to your classic analytics.

See AI Analytics

Popular terms

AI crawler GPTBot AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) llms.txt ADR (Average Daily Rate) RevPAR Direct booking