Hotel Analytics & AI Traffic Glossary

Plain English definitions of hotel analytics, AI search and revenue terms. Every entry answers first, then shows why it matters for your direct bookings.

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

All (87) AI & Search (32) Web Analytics (26) Hotel & Revenue (6) Booking & Distribution (12) AI & Paid Ads (11)

7 terms found

Rate parity

Booking & Distribution

Discover rate parity, its importance for hotels, and how it affects pricing strategies across channels.

Referral attribution

Web Analytics

Learn about referral attribution and how it helps hotels understand where their website traffic originates.

Referral traffic

Web Analytics

Referral traffic is website visits that come from links on other websites, excluding search engines and direct entries.

Retargeting

AI & Paid Ads

Learn what retargeting is and how hotels can use it to re-engage website visitors and drive direct bookings.

RevPAR

Hotel & Revenue

Learn about RevPAR, a crucial hotel performance metric combining occupancy and rate, for effective revenue management.

ROAS (return on ad spend)

AI & Paid Ads

ROAS (Return On Ad Spend) is a key marketing metric that measures the revenue generated for every dollar spent on advertising.

robots.txt

AI & Search

Learn what robots.txt is, how it controls AI and search engine crawlers on your hotel website, and why it's crucial for SEO and data privacy.

Search terms

Measure your AI traffic

See which guests ChatGPT, Perplexity and Gemini send to your hotel website, next to your classic analytics.

See AI Analytics

Popular terms

AI crawler GPTBot AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) llms.txt ADR (Average Daily Rate) RevPAR Direct booking